Practical ways to build lasting relationships with the customers you already have - email marketing, loyalty, reviews and retention strategies that keep people coming back, whatever kind of business you run.
Two gaps keep coming up in accommodation businesses on the Yorkshire Coast - no public email address, and no way to reach past guests. Here's how to fix both before the winter booking window opens in October.
Your summer guests had a great time. But if they booked through a platform, you don't have their email address - the platform does. Here's why that matters most in February, and how to fix it before the quiet season arrives.
