BIG ROOTS
MARKETING
Two approaches:
Or let us handle it
If you'd rather not think about it, a monthly retainer keeps your website, SEO and marketing activity ticking over without you having to lift a finger.
Best if you have more work than hours.
Website updates
Changes made properly, without breaking anything.
CMS & web systems training
Wix, WordPress, Shopify — learn your own system.
Written guides
Step-by-step, written for your site, not a generic manual.
SEO support & advice
What to do next, in priority order.
Troubleshooting
When something's broken and you don't know why.
Seasonal reviews
A check-in before each season, so nothing drifts.
Ongoing marketing support
A marketing person on call, without the salary.
No long tie-in
Flexible arrangements.
Stop when you don't need it.
COMING SOON
Root Talk - the Big Roots Blog
Digital workshops and online tutorials for businesses in tourist towns. Practical, implementable tips, all relevant to running a small business on the Yorkshire Coast. Sign up to our emails to make sure you don't miss any posts.
Local SEO walkthroughs
Google Business Profile tutorials
Seasonal campaign templates
Website and ecommerce guides
Email marketing basics
Review capture techniques that actually work
The research
I’ve spent months looking at what Yorkshire Coast businesses actually do online
Not just whether people can find them — websites, online selling, reviews, social, and what happens after someone’s visited once. Some of what I found genuinely surprised me.
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You'll get exclusive bits that don’t make it to the blog, plus tips you could put in place immediately. Sent when there's something worth sending, not on a schedule. You can unsubscribe in one click, and your details will never be shared.
The Blog
COMING SOON
Proper guides to running a business online in a tourist town — being found in January for a booking in July, what your website actually needs, and how to get someone to come back.