BIG ROOTS
MARKETING
Two audiences, two search habits
Tourism & hospitality
They decide before they arrive
Shops, B&Bs, holiday lets, restaurants, and attractions.
Found while they're still planning the trip
Listed where visitors actually look
Photos and reviews doing the selling
Visible on Maps when they're walking past
Around 90% of holidaymakers research destinations, accommodation and things to do online before they travel.
Source: VisitBritain visitor planning research.
Local services & trades
They search, then they act.
Aesthetics, wellness, dog groomers, trades and professional services.
Ranking for the searches that bring enquiries
Consistent details across every platform
Reviews that build trust before contact
Directory listings working in the background
76% of people who search for something nearby on a smartphone visit a business within 24 hours.
Source: Google/Think with Google.
WHAT'S INVOLVED
Two halves of getting found
Local SEO & reputation
Google Business Profile set-up
Local SEO and keyword research
Google & Apple Maps integration
Review platform management (Trustpilot, Yotpo etc)
On-page SEO
Business directories & backlinks
Blogs & testimonials
Visitor marketing
TripAdvisor, Booking.com & Viator listings
Google Ads
Tourism and visitor websites
Social media ads
Local publications
Visitor websites and groups
Seasonal search campaigns
98%
USE THE INTERNET TO FIND LOCAL BUSINESSES
90%
OF HOLIDAYMAKERS RESEARCH ONLINE BEFORE TRAVELLING
76%
VISIT A BUSINESS WITHIN 24 HOURS OF A NEARBY SEARCH
Source: BrightLocal; UK tourism research
Two ways to get started
Local Search Health Check
Find out how easy it is for customers to find your business online - and what could be improved.
£95
Google Business & TripAdvisor reviw
Instagram & Facebook pages review
Google & Apple Maps check
Key local directory check
Website visibility on search engines & AI
Reviews & ratings audit
Contact & opening times consistency
You get a personalised report showing where you're visible, where you're missing opportunities and the priority actions.
If you take up the recommendations, the £95 comes off your bill.
BEST VALUE
Business Profiles Bundle
Make sure your business is listed in all the important places online.
£395
Google Business Profile setup and optimisation
Apple Business Connect & Apple Maps
Bing Places listing
Facebook Business Page setup or review
Instagram Business Account setup or review
Tripadvisor listing & optimisation
Local business directory submissions
Business descriptions written for SEO
Keyword & category optimisation
Hours, contact and service information
Logo, profile and cover image optimisation
Links to website and social channels
Profile verification support
Basic review strategy and guidance
The research
I’ve spent months looking at what Yorkshire Coast businesses actually do online
Not just whether people can find them — websites, online selling, reviews, social, and what happens after someone’s visited once. Some of what I found genuinely surprised me.
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The Blog
COMING SOON
Proper guides to running a business online in a tourist town — being found in January for a booking in July, what your website actually needs, and how to get someone to come back.