How it works
Three seconds from start to finish
1.
They see the tag
On your counter, table, welcome folder, or poster. A short prompt tells them what happens when they tap.
2
They hold their phone near it
The same motion as paying contactless. No camera, no scanning, no app to open first.
3
Their phone opens the page
Instantly. Whatever you've chosen - a review page, a sign-up form, a menu, a booking link.
Works on iPhone XS (2018) onwards and Android without downloading anything. Covers the vast majority of your customers.
What can it link to?
If you have a page you want people to reach without typing, there's probably a tag for that.
Get more reviews
Link to a page showing your Google and TripAdvisor profiles side by side. Customer picks whichever they already use.
Grow your mailing list
Link to a simple sign-up page. Works anywhere you have a moment of goodwill with a customer.
Share your menu
Tap to open today's menu. Update it without reprinting or replacing anything.
Share your social profiles
Link to your Facebook or Instagram page. Works especially well at a till, counter, or display.
Take bookings
Link directly to your availability calendar or booking form at the moment a customer mentions returning.
Connect guests to WIFI
Tap to connect automatically. No password typing, no squinting at a card on the wall.
Share an events guide or trail
Link to what's on, a local trail, a day's schedule - or a scarboroughtours.com trail page for your area.
Showcase your products
Link to your online shop or a specific product page. Useful at pop-ups, markets, and in-store displays.
Which businesses use NFC tags
Any business with customers and a page to share
Cafes and restaurants
Menus
WIFI login
Order to your table
Social follow links
Loyalty scheme & email sign up
Shops & gift retailers
Online Shop
Social follow links
Product pages
Review requests
Email marketing and loyalty scheme sign-ups
Attractions & Experiences
Maps & Guides
Event schedules
Booking pages
Review requests
Beauty and wellness
Booking links
Social follow links
Loyalty Scheme Sign-Up
Review requests
Treatment menus and pricelists
B&Bs, guesthouses and holiday lets
Review hub (TripAdvisor, Google & Facebook)
Guest mailing list sign-up
Local recommendation and events
Direct booking page
We've built a ready to go bundle for this ↓
FOR ACCOMMODATION BUSINESSES
Done for you, ready to place
If you run a B&B, guesthouse or holiday let, we've put together a bundle that handles the setup. Two tags, two jobs - and nothing to configure.
What's included
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Review tag - links to your personal hub showing both Google and TripAdvisor
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Sign-up tag - links to your guest mailing list page
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Both already programmed - nothing to set up
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Smart posters included, with matching tags for a second location
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Email marketing setup and automated guest welcome email also in the bundle
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If the destination ever needs changing, we update it - nothing to reprint
COMMON QUESTIONS
Everything you need to know
Does it work on all phones?
NFC is built into iPhone XS (2018) and later, and into almost every Android smartphone from around 2015 onwards. No app required on either. The vast majority of your customers' phones will work straight away.
Do my customers need to download anything?
Nothing at all. The phone detects the tag automatically and opens the page in the browser. It works exactly like tapping a contactless reader at a till.
Can I change where it links to, after it has been set up?
Yes - and this is one of the advantages over a printed QR code. The destination is managed through our redirect system. If your review platform changes, your menu updates, or you want to point the tag somewhere new, we update the redirect and the tag keeps working. Nothing to reprint or replace.
Is it secure? Can anyone reprogram the tag or access my customers' phone?
NFC uses the same technology as contactless card payments - the same industry-standard security layers that banks rely on. If your customers are comfortable tapping their card at a till, they're already using NFC dozens of times a week without thinking about it.
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The tag can only be read, not written to. Once programmed and locked, nobody can reprogram it or change the destination - not a customer, not a passer-by.
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It can't access a phone or device. An NFC tag can only open a URL. It has no ability to read data, install anything, or interact with anything on the device. The phone is in complete control.
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The range is a few centimetres. The phone has to be held deliberately close. There's no passive scanning, no remote reading, nothing happening in the background.
Can I move the tag once it's been placed?
The tags have an adhesive backing. They can be moved, though adhesive quality varies by surface - peel carefully from corners. If the tag itself is damaged, replacement is straightforward as the destination lives in the redirect, not the chip.
How is this different from a QR code?
QR codes need a camera to scan - on older phones that means opening a camera app and holding it still. NFC is a single tap with no camera involved, which removes a step and feels more natural for most people. Both have their place: QR codes work well on printed materials customers take away; NFC works better on fixed surfaces where you want a quick, frictionless tap. We include both in the autumn bundle.